Do you hate wasting time at worthless meetings? Overly bureacratic companies with high strung policies? Do you often wonder if more time is spent planning than producing? Then this is the book for you.
The founders of 37signals have put together, "REWORK" a book that challenges many of the traditional habits and systems of business. At 37signals they have proven time and again that their philosophies are ones to take notice of.
Seth Godin says "Ignore this book at your own peril." I would have to agree.
I could not put this book down as it affirmed many of my suspicions about productivity and business. The book is entertaining, easy to read and full of great business wisdom.
I highly recomend this book to anyone and will be rereading this book again and again.
Some of my favorite selections are
"Ignore the details early on."
When the guys at 37 signals start a marketing design they start mapping it out with a big Sharpie pen. They do this because they are worried about the basics not shading or the extra details. This technique makes you focus on the right things first, like the foundation and the actual meaning or reason of the project.
This is a lesson I took to heart. As a designer I am often focusing on details holding on to the mantra "its all in the details". But, the truth is, the details have to go ON something to be details. Lets build that first.
"Planning is guessing"
"Rework" says that planning is often a waste of time especially really long term planning. "Unless your a fortune teller, long term business planning is a fantasy." There are just to many factors out there that can alter your plan and whats worse we treat plans as if they are concrete and fact instead of what they are, guesses. The truth is I have created many long term plans that just get filed away in a file cabinet never to see the light of day again and I am sorry to say that I have often spent hours doing it. I guess its something about planning that makes me feel like somethings getting done when the truth is I have to start
doing to get get something done. It may even be planning is one of the greatest reasons for procrastination.IF you didnt already have a plan you wouldn't put off what you should be doing now.
"Don't Out Spend, Out Teach"
One competitive advantage smaller companies have is they can out teach there big brother competition. When I go online looking for a product I want to learn about it and and how it could work for me. I spend a lot more time looking at reviews than ads. As trhey say at 37 signals "you can afford to teach, and thats something they'll never do because big companies are obsessed with secrecy." The truth is if you give someone a good idea they will look for you again when they need another one.