Friday, August 5, 2011
Monday, June 13, 2011
Friday, April 15, 2011
14 Effective SEO Steps
14 Effective SEO Steps for Blog Post Optimization & Inbound Marketing
Blog post optimization gives your posts the best chance for showing up in Google for a predetermined keyword phrase. The below SEOsteps represent tried and true inbound marketing techniques I’ve deployed for years now. They’re also the steps I coach my clients and writers with. If your blog is new don’t expect your first post utilizing these steps to rank well. It’s possible, but unlikely. You’ll need to develop a readership and/or social media community centered on your blog’s topics first. This will make Google take note of your blog as a whole and will allow it to compete with more popular blogs.
- Page Title: Always include the primary keyword phrase in the page title. Keep the title less than 70 characters in length.
- URL: If you have control of the trailing URL include the primary keyword phrase. (http://www.yourblog.com/blog/primary-keyword-phrase/)
- Header 1 (H1) Tag: Most blog CMS’s automatically assign an H1 tag to the blog post’s title. When using one that doesn’t make sure to have an H1 tag with the primary keyword phrase in it on the post.
- Images File Name & Alternative (Alt) Text: Always make sure to have at least one image on every blog post. Also, include the primary keyword phrase in the image file name and the image alt text.
- Bold the primary keyword phrase at least one time in the post and always include it in the first sentence.
- Inbound & Outbound Links: It is recommended to link the primary keyword phrase to a page on your website domain with the intent of helping that page rank for that word. Additionally, if you have any other web properties (including social media) consider including a link on those domains with the anchor text “primary keyword phrase” and point that link to the blog post.
- Tip: When trying to saturate the primary keyword phrase in a post consider ending a sentence with the beginning of the phrase and beginning the next sentence with the ending of the primary keyword phrase. Search engines recognize it the same as if the words were in the same sentence. (The first sentence should include the primary keyword. Phrase should be included in the next sentence.)
- Header 2, 3, 4, etc. (H2, H3, H4, etc.) Tag: Include the primary keyword phrase in as many relevant header tags as possible.
- Ordered & Unordered lists are good to use for organizing information and for adding a few primary keyword phrases when the post is short a few.
- Target Keyword Saturation Rate: The recommended saturation rate for blog posts is 3% - 9%. Keep in mind, all of the words on the page matter in the calculation of the saturation rate. This includes the navigation and footer content.
- Include the primary keyword phrase in the last sentence of the post.
- Blog Tags: Blog tags are a way to organize similar posts and each tag represents a separate RSS feed that visitors can subscribe to and Google can index. These feeds contain posts that should be optimized for the phrase in the tag. (primary keyword phrase, primary keyword phrase variation1, primary keyword phrase variation2, etc.)
- Meta Description: Always include the primary keyword phase in the post’s meta description.
- Meta Keywords: Include up to 10 phrases to include the primary keyword phrase and relevant variations.
All of the optimization steps above are great, but if your content is written for search engines instead of people, which is considered a bad practice and creates poorly written content, the likelihood of consistantly ranking high on Google is slim. If your content is good at solving people's problems and people like to read it the steps above will help your posts get ranked while improving your inbound marketing.
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Wednesday, March 23, 2011
Photoshop: Portraits Made Easy
Tuesday, March 15, 2011
Art and Design
Monday, March 14, 2011
Connecting your blog to facebook and twitter
To connect rss feeds to twitter you need to go into the settings tab on your twitter account and then from that page click the connections tab. From there you will be able to connect to different social media pages like facebook.
How to connect your blog to Twitter and Facebook
This is a very useful way to get your content out quickly on many different channels. Helping people find you as well as your SEO. Remember twitter and facebook are two of the most used web pages on the internet.
Step 1:Sign up for a Facebook and twitter account if you already have one for skip to step 2
Step:2 go to twitterfeed.com and register with them for free.Follow their three steps They will then ask you for your blogs RSS feed URL. Then they will ask you what social media site do you want to direct the feed to. For twitter click twitter. Repeat procedure with facebook if you want.
Step 3) If you want to have facebook update everything on your twitter account, not just your blog RSS feed then got to your twitter account and click on the settings tab. In the section Under the "More Info URL" you will see a red link entitled, "You can Add Twitter To Your Site Here." Click on this link. From there it will give you a list of social media sites then pick facebook and continue. It will then prompt you to install twitter on your facebook account.
Note: This is the method for those of you trying to get a feed put up on your own home web page. If you hit other from the list of social media sites in step 3 this is a way to embed the twitter dashboard as a widget in your own sites or those social media sites not listed at twitter. This will work as long as you can copy paste the feed into your code.
I hope this helps and good luck!
Friday, March 11, 2011
"REWORK" It's amazing. Do not ignore this one!
The founders of 37signals have put together, "REWORK" a book that challenges many of the traditional habits and systems of business. At 37signals they have proven time and again that their philosophies are ones to take notice of.
Seth Godin says "Ignore this book at your own peril." I would have to agree.
I could not put this book down as it affirmed many of my suspicions about productivity and business. The book is entertaining, easy to read and full of great business wisdom.
I highly recomend this book to anyone and will be rereading this book again and again.
Some of my favorite selections are
"Ignore the details early on."
When the guys at 37 signals start a marketing design they start mapping it out with a big Sharpie pen. They do this because they are worried about the basics not shading or the extra details. This technique makes you focus on the right things first, like the foundation and the actual meaning or reason of the project.
This is a lesson I took to heart. As a designer I am often focusing on details holding on to the mantra "its all in the details". But, the truth is, the details have to go ON something to be details. Lets build that first.
"Planning is guessing"
"Rework" says that planning is often a waste of time especially really long term planning. "Unless your a fortune teller, long term business planning is a fantasy." There are just to many factors out there that can alter your plan and whats worse we treat plans as if they are concrete and fact instead of what they are, guesses. The truth is I have created many long term plans that just get filed away in a file cabinet never to see the light of day again and I am sorry to say that I have often spent hours doing it. I guess its something about planning that makes me feel like somethings getting done when the truth is I have to start doing to get get something done. It may even be planning is one of the greatest reasons for procrastination.IF you didnt already have a plan you wouldn't put off what you should be doing now.
"Don't Out Spend, Out Teach"
One competitive advantage smaller companies have is they can out teach there big brother competition. When I go online looking for a product I want to learn about it and and how it could work for me. I spend a lot more time looking at reviews than ads. As trhey say at 37 signals "you can afford to teach, and thats something they'll never do because big companies are obsessed with secrecy." The truth is if you give someone a good idea they will look for you again when they need another one.